Early this month, I was at the Microsoft SharePoint 2018 North America conference in Las Vegas, and like all conferences, there were rows and rows of vendor booths with as much swag as you can fit into your backpack.
Most of the sponsors were product companies rather than services companies, which does make sense since most of the attendees were people doing the implementation services.
At SoHo Dragon, we are a Microsoft partner services company, so we sell billable hours. For the past year, we have been kicking around the idea of building a product, as most of our competitors appear to be going in this direction. Often in code review sessions, there’s a passing comment on, “We can package this up and resell it to our other clients.”