Well introduced the sales group to Slideshare today…….Some were not convinced.
But I think this is defiantly a tool worth looking into for communicating a message
These were some ground rules another co worker recomeneded.
o We should never mention a customer name
o We shouldn’t offer “detailed“ consulting information
o We can focus the SlideShare contents on “abstract” level information only. Then provide a link to our website where a user can register and download a complete presentation.
o We should always add contact info and company web links.
o Any content should underscore our position as experts
o Content should be relevant to key customer issues
o Sales/telesales could use as a referral site for a blast email
o Sales/telesales could use as a reference in a call
o Marketing/branding could use it to enhance search engine-based hits to AKA